One of the best types of content you can create if you’re looking to boost both engagement and followers is a content series. A content series involves creating multiple videos around a central theme. Doing so offers a structured approach that benefits both the creator and the viewer.

A Framework for Creators

For the creator, a content series journey provides more than just a topic — it offers a framework that streamlines the creative process. If you know you’re creating a series around a specific topic, it’s a lot easier to brainstorm ideas or iterations around one topic (vs. having to start from a blank page). This structure not only sparks creativity but also minimizes the need to start from scratch with each new video.

A Curated Experience for Viewers

Yet, the true benefit of a content series is what it provides for your audience. Imagine if someone lands on a video from your series and is interested, however, their interest doesn’t end with just that video. Because it’s clear that this video is a part of a series, they’re encouraged to scroll back, to check out the entire series. Best-case scenario it encourages them to follow, so they won’t miss any future videos that are a part of the series.

The #1 Thing To Keep in Mind When Creating Your Series

Consistency is key when it comes to creating a successful series. Trying to keep intros, visuals, and other repeating elements consistent through each part of the series, so that it’s memorable and sparks recognition when someone lands on a video.

Creating a series not only increases engagement but also fosters a sense of loyalty. It transforms passive viewers into dedicated followers, invested in the narrative you’ve crafted.

The Content You Need To Be Creating For a Boost In Engagement

December 4, 2023

December 4, 2023


Hey, I'm Madi!

I’m on a mission to change your approach to social media.

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If the idea of effortlessly harnessing social media to generate revenue, making an unforgettable first impression, and building a community around your brand fills you with excitement (maybe even enough to dance around your kitchen), then you're in the right place. And don't worry, I've got the tunes covered.

Your content calendar is the roadmap for bringing your marketing strategy to life. This guide includes my tips for utilizing your content calendar to execute your marketing strategy effectively.

My Secrets To Building
The Ultimate Content Calendar

My Secrets To Building The Ultimate
Content Calendar

it's more than just a scheduling tool

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